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Addicted to Decorating
Presented By: Joanne Lenert-Weary
Join industry expert, JoAnne Lenart-Weary, as she shares with you one of her famous “Addicted to Decorating” Webinars.
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"I never would have thought of that" This webinar is almost 90 minutes of creative ideas with color, accessories, furniture placement, fabric and more. Guaranteed to inspire and entertain. Have your pad and pencil ready, you will definitely want to take notes.
Best Practices for Window Covering Professionals
Presented By: Deb Barrett
Today in the world of window coverings, there is no reason that even the smallest or newest firms should not look professional.
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Though we are all creative, it is imperative that we develop a “business head” as a core competency to be successful. We’ll explore the best business practices and strategies from design professionals. This seminar covers a wide range of topics from insurance, subcontractors, contracts, legalities, branding strategies, pricing, presentations, and project management. Using case studies, PowerPoint and Q&A we’ll lead a discussion on how you can build the business infrastructure based on the best practices needed to turn your vision into reality.
Exploding Your Sales
Presented By: Rochelle Togo-Figa
Do you struggle to close the sale? Are you uncomfortable selling? Do you get nervous at initial consultations?
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Do you wish someone could show you exactly what you need to do to sign on more clients? For many design professionals, closing sales is one of the biggest challenges. We know how frustrating it can be! You're working your butt off running your business, rushing to sales appointments, hoping to make money. And you're still not getting the results you want! We know without sales coming in, there is no business. Well, we have the solution for you! The Surefire Design Sales Formula for Exploding Your Sales The easy system for boosting your design sales with less stress and more results! On this call, you will learn: • The one thing you should do before your initial consultation that will make selling a breeze • How to "pre-sell" before you even get to your appointment • Unique methods for handling the "money" issue • How to prepare, present and follow up after a consultation • A method to attract clients with ease that has nothing to do with selling and everything to do with you! Stop struggling in your business. Put the "selling" on autopilot so you can enjoy designing again! In just one call, you'll learn the easy, proven sales strategies that will eliminate the stress and help you start bringing in more sales in record time.
Feng Shui 101 Introduction to Bagua
Presented by: Kathy Goodenbour
Feng Shui is the art of arranging your environment to transform your life. Originating in China approximately 3,000 years ago, Feng Shui is both a science and an art.
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By rearranging your living space and your working space, you can create a peaceful and joyful atmosphere which will help change your life. Feng Shui can help you in any area of your life, including love, money, health, family relationships, career and more. Learn how to use the bagua, the map that can be used to change the energy of any home, business, office or landscape.
Holiday Decorating For Passion and Profit
Presented By: Joanne Lenert- Weary
Are you passionate about creating beautiful spaces? Have you always wanted to add holiday decorating to your list of services but didn’t know where to start or how to charge?
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Or maybe you are already offering the service but need some new creative ideas to "wow" your clients. Join us for a webinar by the Queen of "I never would have thought of that," JoAnne Lenart-Weary, of One Day Decorating and The Decorating Academy. She has offered holiday decorating, in addition to her other services, for over 25 years with many clients who have used her for all those years because they love her ideas. JoAnne is a frequent morning guest on her ABC affiliate on the morning news and shares tips, tricks and inspiration with the readers of her weekly e-zine, "The ODDmopolitan." Join Lenart-Weary for a creative approach to creating profit from your passions!
It's a Material World
Presented By: Deb Barrett
Designers are always on the lookout for what’s new- we have a soft spot for innovation- but it can be hard to navigate thru the material maze.
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So we’ve taken a critical eye to the myriad of new developments coming to the marketplace that will shape the way we design in the coming years. Our curated survey supplies a wide angle view of the fascinating future and then zooms in to focus on distinctive materials and products that work for windows through actual samples and imagery. Plus, you’ll get all the info to track down every item featured.
Kick Butt in 2009-2010
Presented by Joanne Lenert- Weary
Are you pleased with how your business did this year?
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Do you know how your sales compared to last year or what marketing trick you tried that was most effective? The New Year is coming—join JoAnne Lenart-Weary and Bruce Knott as they share a proven system to increasing revenue and becoming a business person, not a hobbyist. Kick Butt in 2009 by implementing Lenart-Weary's proven marketing system, ATM. It is a system that blends accountability, credibility and creativity that she has implemented for 20 years. Learn five ways to increase your Google rankings, why a newsletter or blog is critical to business growth, how to track your sales and how to create a 12-month marketing strategy. We promise ideas that will result in more clients, and most of all, how to start running your business like an entrepreneur, not a hobbyist.
Master Class: Lessons from the Design Giants
Presented By: Deb Barrett
There’s an old adage: “If you’re going to borrow, be sure to borrow from the best.”
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Discover the eccentricities and exuberance of Tony Duquette, the unstudied elegance of Sibyl Colefax, the surprising boldness of Dorothy Draper and many others. You’ll see some of their trademark design elements and learn how to incorporate these classic concepts into your designs. There is no better place to look for inspiration then to study the trade secrets of the greats like John Fowler, Sister Parish, Billy Baldwin, David Hicks, Elsie de Wolfe, Syrie Maugham and more.
Runway to Window Part 1
This two-part series comes straight from the catwalks of Milan, Paris, London and New York. Susan will transform the top trends of Spring/Fall 2009 into stunning window treatments
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See a slideshow of designer inspirations—Prada, Valentino, Galliano, Lagerfeld and more—and discover what elements sparked their imaginations. Runway to Window not only brings the pages of Vogue to life, it is about exploring the silhouettes, materials and details from Fall ’08/’09, deconstructing them and then rebuilding them into out-of-the-box inspiration for window fashions and interiors. We’ll discuss fashion trends like modern volume structured ruffles and light layering will be interpreted into home.
Selling Green: How to Avoid Greenwashing
Presented by: Susan Inglis and Jeffrey Hiller of the Sustainable Furnishings Council
Consumer interest in green home furnishings is on the rise, but unfortunately so is greenwashing, the practice of making general claims that are commonly misleading.
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The Sustainable Furnishings Council fielded a consumer study in July 2008 to better understand awareness, attitudes and behavior among the general public, including purchase interest and price sensitivity. This seminar combines the research results with some simple, practical recommendations on what to look for to be sure that you are able to understand and communicate the most important elements with accuracy and authority.
Soft Furnishings Sketchfile
Presented By: Deb Barrett
Don’t let specialty products and niches be a stepchild any longer! Soft furnishings are profitable!
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Learn new sources and products to jumpstart your add - on sales. Discuss categories like bedding, bath, rugs, tabletop, luxury lines that can increase your bottom line and expand your client base beyond window treatments. We even will share some secrets that can be creative opportunities for you.
WFCP Advanced Membership
By enrolling in the Window Fashions Certified Professionals™ Program (WFCP), you will be joining over 4,000 existing members and taking the first step to success as a window covering pro.
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Along with the WF Reference Guide, you will receive a membership identification number. This number will allow you to track CEU and WFCP™ credits, receive new information, and gain entrance to the Members Only section of the website. When you join WFCP™ you will also get information on how to accumulate credits, a press release to send to local newspapers announcing your membership to your customers and peers, camera-ready logos, as well as appellation designations and a graphics statement. NEW! Our Initiation Kit includes more tools for sucess as a WFCP member.
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